Changing Landscape of Education, Institutions,Technology and Branding

    Branding in Politics     One way of branding is repeating a word or phrase or logo until it gets stuck in the mind of the target audience (read voter here). Today voters rely considerably on flashy branding to dictate who is electable. In the process they are sometimes beguiled also. There are many elements at play in a political brand identity, like Brand slogans e.g. Obama’s campaign byline in 2008 “Yes, we can'', “Sabka Sath Sabka Vikas” and "Bihar me bahar hai, Nitishe Kumar hai", etc. in India. With increasing mobile phone pervasive reach and low-priced Internet, customized web pages, social media, Facebook, WhatsApp and Twitter, etc. are being used on an unprecedented scale for political branding by political parties and candidates, etc. That’s why come elections, voters are flooded with online as well as offline political commercials, posters, banners, and stickers. Today, for winning an election, a candidate needs to be media-savvy as well. Visibility on...

  Branded Education                                                                            Even before the futurologist Alvin Toffler highlighted it, we all grew up knowing the dictum that knowledge is power. Today the maxim is being paraphrased and emphasized by all that it’s an age of ‘knowledge economy’. Since knowledge has taken a centre stage in the economies of the world, knowledge-providers are now seen more as business enterprises. This transformation of perception and   prospect of huge returns have encouraged private players’ participation in the education sector. Businesses entering the field of educati...